Social Media & Google Advertising

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    Social Media / Google Advertising

    Social Media & Google Advertising

    Social media and Google advertising are two effective ways to reach a large audience and promote your business online. Social media advertising is when you create an ad that is displayed on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Google advertising, on the other hand, is when you create an ad that is displayed on Google's search engine and other websites within the Google Ad Network.

    The main benefit of social media advertising is that it allows you to target your audience with precision. Social media platforms have a wealth of data about their users, including their demographics, interests, and behaviours. This means that you can create an ad that is specifically tailored to your ideal customer, increasing the likelihood that they will engage with your ad and become a customer.

    Social media and Google advertising are powerful tools for promoting your business online. Each platform has its own unique benefits, but they both offer precise targeting options and the ability to retarget interested customers.

    Google advertising, on the other hand, is beneficial because it allows you to target people who are actively searching for keywords related to your business. When someone types in a search term that is relevant to your business, your ad will appear at the top of the search results. This means that you are reaching people who are already interested in what you have to offer, making them more likely to click on your ad and become a customer.

    Both social media and Google advertising also offer options for retargeting. This means that if someone visits your website or interacts with your business in some way, you can show them ads on social media or Google to keep your brand top of mind and encourage them to return to your website and make a purchase.

    By utilising both platforms, you can reach a wider audience and increase the likelihood of converting leads into customers.