SEO, or search engine optimization, is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords or phrases.

Google Ads and Facebook Ads work by allowing businesses to create ads that target specific audiences based on demographics, interests, and behavior, and bidding for ad placement in search results or social media feeds. Advertisers pay each time someone clicks on their ad (pay-per-click) or for every thousand impressions (cost-per-impression). The more relevant and engaging the ad, the higher the likelihood of conversions and a positive return on investment (ROI).

Video marketing works because it is a highly engaging and shareable medium that allows businesses to tell their brand story, showcase their products or services, and connect with their target audience on an emotional level. It can increase brand awareness, build trust and credibility, and drive conversions by providing valuable information, entertainment, and a memorable user experience.

Marketing automation is the use of software and technology to automate repetitive marketing tasks, such as email campaigns, social media scheduling, lead nurturing, and analytics, to improve efficiency, scalability, and effectiveness in reaching and engaging with target audiences.