QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local store.
The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them.
How does the cell phone read the code? The cell phone needs a QR code reader, like this one from Kaywa. It takes a minute for someone with an iPhone or Android phone to find and install the reader.
What can these codes be used for?
Quickly transport users from print materials to digital
Help users save information on their mobile devices for later use
Can be used on a wide variety of mediums
Allow consumers to quickly take action or learn more
Eliminate the need for users to remember or type a URL or promo code
Create intrigue and a viral buzz for your campaign by providing something new and fresh
Everything is connected... This concept of oneness is why we do what we do. We use practical solutions and technology to fix the gaps that we, as humans, should not have to do in order to be free to do the things we want to do.