The power of a plastic disc
Multimedia is the hottest buzzword around. Unfortunately, there is a lot of confusion as to what it is and how to use it. A familiar example is the newer ATM machines that display commercial advertising while you're getting money.
The power to choose the medium that best conveys what you offer.
How powerful? Imagine distributing a CD-ROM catalogue using full-color photos and as much text as desired - even video to demonstrate the product. Now imagine putting the price lists on the company's website so that they can be updated at any time. The customer could then order - and pay for - your products from a CD-ROM. All the while the customer never leaves their chair in the comfort of their home. Now you realize the potential of multimedia technology.